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Lesson 2: Types of Logos

Explore the 7 main logo types:

  • Wordmark (e.g., Google)
  • Lettermark (e.g., HBO)
  • Symbol/Icon (e.g., Apple)
  • Emblem (e.g., Starbucks)
  • Combination mark (e.g., Adidas)
  • Mascot (e.g., KFC)
  • Abstract mark (e.g., Nike swoosh)

Each has unique applications and strengths depending on the brand story.

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